Mid-Summer 2001 was the first glimpse of Atomic's “Face” Series. Larger than life haunting face graphics poised the awareness of the Atomic Snowboarding brand. Our strategy of this pilot series was developed for shock value – polarizing impressions.

Since 2001, we’ve branded Atomic through a series of macabre, mafia visuals, and then into their third season as a recognized brand with staying power.

Today, Circus has successfully positioned Atomic Snowboards for the coming seasons achieving awareness in the endemic target audience as a solid company rising above the the ever-evolving sea of snowboard brands.