In June 2001 Circus had the opportunity to present their online capabilities for the Red Bull Ice Break website. To Red Bull, Circus is a parallel - the fore knowledge of market strategy within each discipline and athletic sport. To Circus, Red Bull is the right vehicle to allow ideas to flourish.

Charging into the seventh year with Red Bull, Circus has developed and deployed the Red Bull event sites for Bike Battle, Ice Break, RB5x, Red Bull Schooled and a host of other online content tools. In addition, Circus has been involved with On-Site Event Branding, Specialized Invitation Announcements and Welcome Kits, as well as branded goodies for other Red Bull events: Seek and Destroy, Artsehcro, Soap Box, Air Race, Mean Streets, Park and Ride...

"We've positioned our brand development ideology around Red Bull's strategies to collaborate on some unique projects. We used our strength in cross-media strategy to develop and deliver their brand through each event and related media; it' is what we do best" says Neil Snow, Circus founder.